Brand Representation & Market Development

Bringing the right brands to the right markets.

Berytrade represents and develops international baby, toy, and lifestyle brands across the Arab world and GCC — with discipline, long-term thinking, and retail-backed execution.

Our Brand Portfolio About Berytrade
14+
Brands represented
2019
Founded
GCC
Primary market
3
Retail banners
Selective growth
Long-term stewardship
Retail execution
GCC & Arab markets
Valencia · Beirut
Our role

More than representation.
Stewardship.

Berytrade's role is not to move product — it is to position brands correctly, select the right channels, and build the conditions for sustainable long-term growth in complex markets.

Founded in Valencia in 2019, Berytrade operates at the intersection of international brand management and regional market expertise. Our retail operations in Lebanon demonstrate the standards we bring to every partnership.

Learn about Berytrade
Berytrade headquarters — Valencia, Spain
Headquarters Valencia, Spain
Regional Office Beirut, Lebanon
Brand portfolio

A curated portfolio of international brands.

Each brand in the Berytrade portfolio is selected for its quality, market positioning, and long-term potential in Arab and GCC markets.

Thermobaby
Thermobaby
Baby care
BabyOno
BabyOno
Baby essentials
Akuku
Akuku
Baby accessories
Neno
Neno
Baby tech
Lorelli
Lorelli
Baby & juvenile
Buki France
Buki France
Science & creative toys
Kids Hits
Kids Hits
Entertainment
Dédé
Dédé
Toys
Art Craft
Art Craft
Creative play
CaDA
CaDA
Construction toys
Double E
Double E
RC & ride-on
Reig Musicales
Reig Musicales
Musical toys
Institut Karité Paris
Institut Karité
Skincare
Tooky Toy
Tooky Toy
Wooden toys
View full brand portfolio
Retail operations

Standards demonstrated, not described.

Berytrade's retail presence in Lebanon is evidence of execution discipline. Operating internationally licensed retail banners is a commitment to the same standards expected of every brand we represent.

Toys R Us Lebanon
Retail — Lebanon

Toys"R"Us

Lebanon's Toys"R"Us brings the world's most recognized toy retail experience to the market. Three locations now open, operated under international franchise standards.

📍 ABC Verdun — LG  |  📍 ABC Achrafieh Pop-Up — L2  |  📍 ABC Dbayeh

Open — Daily 10AM–10PM
Brickstore interior
Retail — Lebanon

Brickstore

A dedicated LEGO concept store — building dreams with authentic LEGO creations. Explore, play, and create across two open locations, with a third coming soon.

📍 ABC Verdun  |  📍 ABC Dbayeh  |  🔜 ABC Achrafieh

Open — Daily 10AM–10PM
Babies R Us concept
Retail — Lebanon

Babies"R"Us

The internationally recognized baby specialty retail concept, bringing a comprehensive and premium baby shopping experience to Lebanon. Babies"R"Us will complete the family retail offer alongside Toys"R"Us.

Opening 2027
About our retail operations
Work with Berytrade

Representing brands that belong in Arab markets.

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