Founded in Valencia in 2019. Operating at the intersection of brand stewardship and regional market expertise.
Berytrade is a brand representation and market development partner for international baby, toy, and lifestyle brands seeking structured, sustainable presence across the Arab world and GCC region.
The distinction matters. A distributor moves product. A brand representative is accountable for how a brand is positioned, priced, channeled, and perceived — over time. That is the role Berytrade occupies for the brands in its portfolio.
Berytrade founded in Valencia, Spain by Marwan Alaily and Paul Nakhlé. Vision: structured brand representation for premium baby and toy brands in GCC and Arab markets.
Initial market development across GCC countries. Portfolio structured around brands with sustainable long-term potential.
Regional office established in Beirut, Lebanon, strengthening operational coordination across the Middle East.
Continued expansion of the brand portfolio and deepening of market relationships across the region.
Toys"R"Us Lebanon opens at ABC Verdun (March 2025). Brickstore opens at ABC Dbayeh (April 2025). Babies"R"Us Lebanon planned for 2027.
Managing Director and B2B business development lead. Based in Valencia, Spain. Responsible for brand representation operations, international partner relationships, and B2B market expansion across the GCC and Arab world.
CEO of Toys"R"Us and Babies"R"Us Lebanon. Based in Beirut. Responsible for retail operations, franchise execution, and Lebanon market management.
Brands are built over years, not quarters. Every decision considers the long-term health of the relationship and the market.
Berytrade represents a curated portfolio. Not every brand, not every market, not every partner — only the right ones.
Operating internationally licensed retail banners is evidence that Berytrade delivers on its commitments — at standards that are visible and measurable.
Partners — both brands and distributors — operate with full clarity on terms, expectations, and market strategy. No ambiguity.
For the children who use the products we represent: every product supports a step in their growth — physically, creatively, developmentally.
For the partners Berytrade works with: the confidence that comes from a structured, experienced, reliable partner moving their business forward in markets that require patience and knowledge.