Retail operations

Retail as proof of standards.

Operating internationally licensed retail banners in Lebanon is a demonstration of execution capacity, not a separate business. It reflects the same standards Berytrade applies to every brand it represents.

Why retail matters to our B2B partners

What we operate tells you how we work.

Any company can claim market expertise. Berytrade runs internationally licensed retail banners under real franchise agreements, at real operational standards, in a real market. That is a different level of accountability.

For the brands Berytrade represents and the partners it works with, retail operations provide direct, visible evidence of the discipline and standards that govern everything Berytrade does.

Our retail banners

Three internationally recognized concepts. One country. One standard.

Retail — Lebanon

Toys"R"Us

Open
Toys R Us Lebanon — ABC Verdun

Lebanon's Toys"R"Us brings the world's most recognized toy retail experience to the Lebanese market. Operated under international franchise standards.

Location 1 ABC Verdun — Lower Ground
Location 2 ABC Achrafieh Pop-Up — Level 2
Location 3 ABC Dbayeh
Hours Daily 10:00 AM – 10:00 PM
Retail — Lebanon

Brickstore

Open
Brickstore — LEGO concept store interior

Building dreams with authentic LEGO creations. Explore, play, and create in a dedicated concept store — curated, well-merchandised, and community-oriented.

Location 1 ABC Verdun
Location 2 ABC Dbayeh
Coming soon ABC Achrafieh
Hours Daily 10:00 AM – 10:00 PM
Retail — Lebanon

Babies"R"Us

Opening 2027
Babies R Us — premium baby retail concept

The internationally recognized baby specialty retail concept, bringing a comprehensive and premium baby shopping experience to Lebanon. Babies"R"Us will complete the family retail offer alongside Toys"R"Us.

Opening 2027
What this means for B2B partners

Execution you can observe.

01

Franchise compliance

Operating under international franchise agreements means meeting defined standards. This is not marketing — it is contractual accountability.

02

Brand standards in practice

How a store is run — merchandising, pricing, service, brand presentation — reflects the same discipline Berytrade applies to its B2B brand representation work.

03

Long-term commitment

Retail operations are multi-year commitments. They are not opened opportunistically. They demonstrate that Berytrade operates with a long-term horizon in every market it enters.

Regional expansion

Expanding beyond Lebanon.

Having established a strong retail foundation in Lebanon, Berytrade is now extending its retail footprint to neighbouring countries. We are actively seeking qualified franchise partners for Toys"R"Us and Babies"R"Us stores in the region.

Franchise opportunities are currently open in Syria, Jordan, and Iraq — markets where demand for premium international retail concepts is growing and where Berytrade's operational experience provides a proven framework for success.

Open for franchise
Syria Jordan Iraq
Franchise concepts
Toys"R"Us Babies"R"Us
Franchise enquiries
franchise@berytrade.com