Retail operations

Retail as proof of standards.

Operating internationally licensed retail banners in Lebanon is a demonstration of execution capacity, not a separate business. It reflects the same standards Berytrade applies to every brand it represents.

Why retail matters to our B2B partners

What we operate tells you how we work.

Any company can claim market expertise. Berytrade runs internationally licensed retail banners under real franchise agreements, at real operational standards, in a real market. That is a different level of accountability.

For the brands Berytrade represents and the partners it works with, retail operations provide direct, visible evidence of the discipline and standards that govern everything Berytrade does.

Our retail banners

Three internationally recognized concepts. One country. One standard.

Retail — Lebanon

Toys"R"Us

Open

Lebanon's Toys"R"Us brings the world's most recognized toy retail experience to the Lebanese market. Operated under international franchise standards, the store offers a curated selection of toys, games, and educational products from leading global brands.

Location 1 ABC Verdun — Lower Ground

Location 2 ABC Achrafieh Pop-Up — Level 2

Hours Daily 10:00 AM – 10:00 PM

Online toysrus.com.lb ↗

Retail — Lebanon

Brickstore

Open

Building dreams with authentic LEGO creations. Explore, play, and create in a dedicated LEGO concept store — curated, well-merchandised, and community-oriented.

Location 1 ABC Verdun

Location 2 ABC Dbayeh

Coming soon ABC Achrafieh

Hours Daily 10:00 AM – 10:00 PM

Retail — Lebanon

Babies"R"Us

Opening 2027

The internationally recognized baby specialty retail concept, bringing a comprehensive and premium baby shopping experience to Lebanon. Babies"R"Us will complete the family retail offer alongside Toys"R"Us, serving parents and families with the quality and trust the brand represents globally.

Opening 2027

What this means for B2B partners

Execution you can observe.

Franchise compliance

Operating under international franchise agreements means meeting defined standards. This is not marketing — it is contractual accountability.

Brand standards in practice

How a store is run — merchandising, pricing, service, brand presentation — reflects the same discipline Berytrade applies to its B2B brand representation work.

Long-term commitment

Retail operations are multi-year commitments. They are not opened opportunistically. They demonstrate that Berytrade operates with a long-term horizon in every market it enters.